Recall Bias Undermines Efficacy Data
When participants report symptoms days after they occur, accuracy suffers (and so does the story your data tells regulators, retailers, and investors).
Demo

Get the proof you need to sell. Curebase is the all in one solution for data capture in consumer health clinical trials across supplement clinical trials, baby formula clinical trials, and more.
We will be in touch within 48 hours to schedule.
Sound familiar? You're not alone.
When participants report symptoms days after they occur, accuracy suffers (and so does the story your data tells regulators, retailers, and investors).
Your clinical trial participants have busy lives. Without the right reminders and a frictionless experience, diary completion rates drop.
Consumer health study populations are harder to retain than traditional patient populations. Late dropout means rescue enrollment costs, timeline extensions, and diluted results.
Purpose-built tools to move your trials forward.
Configurable mobile assessments with push reminders prompt participants to log outcomes right when they happen, eliminating the memory gap that causes recall bias.
Photo and video capture for outcomes, offline mode for areas without signal, and an intuitive consumer-grade UX that meets participants where they are.
Instant payment disbursements keep participants motivated and engaged throughout the study which reduces dropout and improves data completeness across your timeline.
Combine remote ePRO with home visit coordination when clinical assessment is needed. Run fully decentralized or hybrid, whatever fits your protocol and participant population.
Clinical trial technology built for consumer health brands.
Mobile-first ePRO with configurable assessments, push reminders, and offline capture designed for consumer participants.
Learn More About ePROMobile-first ePRO with configurable assessments, push reminders, and offline capture designed for consumer participants.
Learn More About ePROSee how Curebase helps consumer health brands capture cleaner, more complete self-reported data and turn it into efficacy claims that hold up.

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.